Blogging 101
Blogging 101 is mostly about the blogging
vocabulary. To understand blogs, you need to know
the terms blog, platform, domain, and web host.
Once you have mastered these key elements of
blogging, you can enter any conversation about
blogging with confidence. After you know what
exactly a blog is, you will be on your way to
passing the final exam of blogging 101.
Blog is short for weblog, which simply means a
series of online posts presented in reverse
chronological order. That’s all! Most blogs are text,
but there are also photo blogs and video blogs. The
rest of blogging 101 has to do with the technical
side of things. If you are setting up a blog, you will
need a platform, a web host, and a domain. A
blogging platform is a computer software program
that allows you to write posts and to update your
blog. Your platform is also what you use to design
the look of your blog, from color scheme to font
size. The web host is sort of like the virtual file
cabinet where your blog is stored. Your computer
communicates with the host when you upload or
edit a post. The domain is the online address of
your blog, and usually ends in ‘dot com’. Now that
you know what a blog is, what a platform is, and
what domains and hosts are, congratulate yourself!
You have passed blogging 101.
Blogging For Business Owners
If you run a small company, you may find that the world
of blogging for business owners is a world that you
want to be a part of. Blogging is a great way to get the
word out to consumers about your product or service,
and it can even be useful for inspiring employee loyalty
and helping you keep your workers at peak morale. If
you are looking for a way to take your business to the
next level, consider what starting a blog might be able
to do for you.
Blogging for business owners has a lot in common with
all other types of blogging, but it has its own unique
pitfalls and strengths. The key to having a successful
blog as a business owner is keeping your goals clear
and concrete at every step of your blogging adventure. It
can be all to easy to get sidetracked, especially if you
are just learning about the exciting possibilities of
blogging technology, but if you want your blog to
succeed you need to stay focused. Write up a plan for
how often you will update, how you will promote your
blog and retain readers, whether you will feature
photographs or video, and other aspects of your blog,
and then stick to it with the same kind of determination
that you used when you built your company.
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